Have you ever wanted to tell the world you are a feminist without speaking? Have you ever wanted a t-shirt that shows what intersectional feminism can by by depicting Rosie the riveter as women of color, women wearing headscarves, tall women, short women, skinny women, fat women, women rocking wheelchairs? Do you want a shirt for your pet? Or perhaps some socks so you can flash some feminism when you bare your ankles? A onesie for a kid you know? Unisex t-shirts? Women’s t-shirts? Up to size 3XL?
IJFAB Blog does not endorse this product or line of products. We are not trying to get you to buy their stuff.
But we live in a world where where JC Penney recently sold a t-shirt in the girls’ section that says “I’m too pretty to do homework so my brother has to do it for me.” There was a bit of a firestorm about it at the time, and Penney’s ultimately pulled it from the shelves. But at no point in the product design or ordering process did anyone apparently put the kibosh on it internally. Such attitudes are still accepted in this actual world.
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And in this actual world, we do indeed need more t-shirts like the one at left, which is marketed by Feminist Apparel as “Intersectional Rosie.” Every woman is dressed like Rosie the Riveter. From left to right, you see a black woman rocking a natural, a very short white person with long blonde hair, an Asian woman with hair in a pony tail, a tall muscular woman who may be white, a white woman with white-blue hair in a wheelchair, a brown-skinned woman wearing a headscarf, and a fat white woman with a bouffant hairdo.
On the other hand, this IJFAB Blog editor notes that there is always a fine line to be walked when we are selling feminism, or buying products that we buy because of our ideology. This is sometimes called “femvertising.” Nonetheless, a world in which there are messages walking around on people’s bodies that counteract dominant narratives about gender and about women and about ability and about race… surely that world is better than one in which there are not? What do you think?
